Open Modal

Advertise

Radio Delivers Massive Reach In Real Time.

  • Today Radio continues to reach more than 240 Million listeners every week, which is 93% of the population.
  • Virtually all Radio listening is done in real time, giving advertisers control of message delivery.
  • Radio reaches more people between morning and evening than any other medium and delivers messages just before they shop*.
  • Radio reach and listening levels have remained big and consistent over the past 3 years for virtually every demo including young people.
  • Far more people listen to the radio on a typical day than use Facebook, Google Web Search or YouTube**.
Sources: Arbitron data from RADAR, PPM and Diary reports
*gfkMRI Media Day 2011 and USA Touchpoints 2012
**comScore and RADAR

Radio’s Thriving Digital Technology Enables Interaction and Activation.

Digital has expanded Radio’s reach and creative capabilities.

  • Through Digital, Radio can further interact with its listeners enhancing audience engagement.
    Mobile Apps, Facebook, Texting, Twitter, Online streaming, interactive listener programming, opt-in email databases, You Tube videos open digital doors for our listeners and advertisers and provide Activation.
  • 70% of listeners said they follow their favorite personality and/or radio station on social media.
  • 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio.
    *Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles

If you would like to learn more about advertising on Xrock.com, please call or email:

Dane Wilt

General Manager

[email protected]

208-947-5410 Office

775-691-2412 Cell

 

Loading...