Boise’s Loudest, Most Loyal Audience
The X isn’t just a radio station. It’s a community of die-hard rock fans who follow our every move—and trust what we say. From Nic & Big J in the morning, Jason Drew in mid days, and Adam on the drive home, The X cuts through and sticks with listeners that other stations can’t reach.
Why Advertise on The X?
- Core audience: Adults 25–49, working in trades, tech, and service industries—people who spend, act, and stay loyal.
- On-air icons: Nic & Big J are one of Boise’s longest-running morning duos, and their endorsement carries weight. According to Edison Research, Rock listeners are most likely to follow and act on radio host recommendations.
- Fan loyalty: Our listeners don’t just hear us. They follow us—on social, on stream, and into the businesses we support.
Radio + Digital = Full Funnel Impact
We blend mass-reach radio with targeting tools that reinforce your message and drive measurable action. Your campaign can include:
- On-air commercials
- Personality-driven endorsements
- Digital display, mobile ads, and stream inserts
- On-demand/podcast mentions via “The Morning After”
- On Line Audio, Over The Top (OTT), Digital Out of Home (DOOH), plus more!
It’s Easy to Get Started
- We Talk About Your Business Goals
- You get a plan with on-air + digital alignment.
- We launch and track your results – then optimize for growth.
